This year's Superbowl Ads were pretty 'meh' and most of them were also (unsurprisingly) pretty sexist--but too boring to even get me remotely riled up , and that's saying something. Thankfully, the Focus on the Family ad that caused all the controversy was so short and understated that I barely noticed it before it was over. Of course, considering how many ads CBS aired for its own shows(!) there would certainly have been room for that gay dating site ad they refused to air. All that said, I was unimpressed and unmoved, for the most part.
There was, however, one ad that I absolutely hated:
Man's. Last. Stand. Indeed.
In other words: ARE WE BEING CLEAR ENOUGH FOR YOU WITH OUR BOLD, ALL CAPS FONT THAT THIS CAR WILL REINFORCE YOUR VIRILE MASCULINITY DESPITE THE FACT THAT YOU'RE COMPLETELY DOMINATED BY YOUR OVERBEARING WIFE WHO ASKS TOTALLY UNREASONABLE THINGS OF YOU LIKE SHARING IN THE HOUSEWORK AND CLEANING UP AFTER YOURSELF?
(This lovely message is further supplemented by Dodge's description for its posting of the ad on Youtube: "You've sacrificed a lot, but surely there is a limit to your chivalry. Drive the car you want to drive.")
Besides a lot of duds, there were a few (very few) good ads, some okay ads, and one great ad: Google's funny, thoughtful and understated vehicle for search engine wish fulfillment.
I have to say, though, for once the game was way more interesting than the advertisements.
What were your favorite and least favorite ads this year?
Monday, February 8, 2010
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